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The Lowdown on Hair Masks

Everything you need to know from, key ingredients, to timings, to what they're actually doing to your hair.




What’s the Difference between a hair mask and conditioner?

A hair mask is a deep-conditioning treatment that does far more than what your daily conditioner can. They’re specifically formulated to infuse the shafts of each hair with moisture and nutrition to leave your hair soft, glossy, and strong.

They contain rich ingredients such as natural oils and lipids, in heavier concentrations than normal conditioners. These hydrating hair masks spend more time sinking into and nurturing hair than your average shampoo or conditioner, giving dramatic benefits in a single use.

We put our hair through a lot of stress, whether it’s from heat styling, new hairstyles or exposure to the elements. That can cause serious hair damage. Hair treatment masks can help reduce hair breakage and make your hair feel healthy—all in the comfort of your own home.


What are the key ingredients in a hair mask?

There is a myriad of hair masks on the market. Regardless of how you obtain your mask, look for products that contain natural restorative oils:

4.Argan Oil: r: The rich moisturizing properties of Shea butter are due to its high fatty acid content which includes stearic and oleic acids along with palmitic, linoleic, and arachidic acids. This is what makes it so effective at preventing moisture loss and breakage in your hair. Shea butter is a rich anti-oxidant source due to its vitamin E content with a concentration ranging from 2992 ppm to 3788 ppm. When used topically on your scalp, it is able to neutralize free radical compounds responsible for the creation of oxidative stress, helping to prevent premature aging that may affect your hair follicles. Shea Butter is an absolute must for all hair masks.

2. Jojoba - Is comprised of 97% monounsaturated fats. The other 3% is made up of acids and natural alcohols. Due to its nutrient-rich structure, jojoba helps to moisturize and condition hair by penetrating its outer cuticle. It's also rich in vitamins and minerals that nourish hair including, vitamin C, B, E, copper, and zinc. Because of its strengthening properties it also promotes hair thickness as well as hair growth.

3. Coconut Oil: Due to its low molecular weight, coconut oil can penetrate the hair shaft for deep conditioning. This can help reduce dryness and frizz. What’s more recent research has also shown that coconut oil can reduce protein loss when used on the hair.

4. Argan Oil: It has a high content of antioxidants, essential fatty acids and vitamin E, so it is able to naturally help increase your hair's moisture content and elasticity, combat frizz, while additionally protecting your strands from damage that causes split ends and breakage.

How Often Should You Use a Hair Mask?


Trichologists recommend that you use a hydrating hair treatment mask at least once a week. But if your hair feels or look drier or more damaged than usual, you can increase this to twice or three times a week.


How Long Should You Leave a Hair Mask on Your Hair?


You should leave a hair mask on your hair for at least five minutes, but if your hair is rough or dehydrated and you have the time, you can let it sink into damp hair for 15 to 20 minutes. If your hair is already dry, then you can leave it on overnight. (Dry hair is less porous than wet hair, so there’s less risk of it maxing out on moisture—which is possible if you leave it on too long.)

Can You Leave a Hair Mask on Too Long?


The short answer is it depends on the hair mask you're using. If you apply your hair mask to damp hair—this is when your hair shaft is more porous, meaning it will absorb more of whatever you apply to it— and this can lead to something called hygral fatigue. This is when your hair has stretched and contracted with the addition of moisture, to the point that it becomes weak and prone to breakage. (Think of it like a hair tie that’s been stretched out repeatedly.) Leaving a hair mask on too long or even overnight, particularly on damp hair, can deliver too much moisture, which is what contributes to this condition. But the good news is the fix is easy: Just rinse your hair mask out after five minutes or as directed.

Why Should You Use a Hair Mask?


A deeply nourishing hair treatment mask can make a big difference in the shine and strength of your hair. And it’s particularly important if you have dry, damaged, frizzy or are trying to grow your hair.


The best hair masks tend to be packed with hydrating and restorative ingredients like our Healthy Hair Mask, that contains the perfect amount of Shea Butter and Essential Oils which can help renew and replenish your hair and add shine.


And by using hair masks with natural ingredients, you can bring out the best in your hair without the risk of damaging it with harsh chemicals or treatments.

Putting it simply, by adding a hair mask to your hair care routine you are ensuring that you are repairing and protecting your hair from daily abuse. Whether it is the cold wind of winter or the bright UV rays of summer, your hair always needs some tender loving care.

Another bonus: Many hair masks tend to smell good. (Our Healthy Hair mask has the delicious smell of Strawberries!) So if you’re feeling stressed or frazzled, use a hair mask at home as a form of self-care. Slather on a hydrating hair mask, take a few deep breaths and enjoy the experience.


Try our Healthy Hair Mask today and see the difference in your hair!